Liau Yun Qing
Hi, I’m Yun Qing. How can I help you?
I have slots open for freelance digital marketing services for small businesses. Get in touch if you’d like to know more–liauyunqing(AT)gmail.com
I’m all about using blogs to increase web traffic, and subsequently sales for your business.
You can also connect with me to talk about content marketing, unconventional career paths and contemporary storytelling.
Skills and experience
Social media for small businesses
Currently I’m working with small businesses to increase their online prescence on social media using organic methods, without the ad spend.
I develop a content calendar and source content to share on Facebook. For a client in the music business, I’ve 4X its reach on social media by pushing video content.
Blogging, SEO, Social media
In my previous corporate life, I was a social and content marketing senior executive at Resorts World Sentosa.
I was initially hired as a writer for the company’s B2C blog. Then I took on additional search engine optimisation duties and introduced SEO tools which improved keyword ranking and grew blog traffic by 123% in its first year, with organic search traffic making up 55% of referrals.
I worked with the CRM and Facebook team to craft content for the EDM and social media platform, which grew the team’s contribution to e-commerce revenue.
I gained my Search Engine Optimization knowledge through reading and hands on experiments my personal travel blog yqtravelling.com.
Journalism and writing
Prior to RWS, I was a journalist at ZDNet Asia, covering enterprise technology news for the Asia-Pacific region. I covered a different range of beats, picking up complex ideas as I went along.
I was singled out to oversee Chinese-to-English news translation as part of efforts to increase coverage of news from China.
In my free time, I enjoy performing improv and storytelling at Story Slam Singapore.
I also run a unique book club Read-Aloud SG Book Club where members gather together to read out loud from selected books.
I deeply love improv and the joy of spontaneous, unscripted theatre.
I’m heavily involved in the improv community in Singapore. I run improvcalendar.com which consists of a website, Meetup group and Facebook Page which lists improv theatre shows and events.